Meet Margaret & Claire

We are Margaret and Claire, two women who built something together in Banff that neither of us could have imagined doing alone.

We opened the doors of Margaret & Claire with one simple belief. That every woman deserves to feel genuinely beautiful in what she wears. Not just on special occasions, but on an ordinary Tuesday morning when the mountains are right there and the air is cold and sharp and the day feels like it belongs entirely to you. We had always shared the same love for clothes and for women. We knew what it felt like to walk into a store and leave feeling like you were invisible. Not because anything was wrong with you. Because nobody making it had spent a single serious moment thinking about you. So we decided to build the place we had always been looking for.

For years it was just the two of us. Choosing every piece together on buying trips, getting to know our customers one by one, and slowly building something real on Banff Avenue. What started as a small boutique grew into something neither of us ever expected. The women who came through the door kept coming back. They sent their sisters and their closest friends. They wrote to tell us how a quilted jacket made them feel on a cold October morning. And somewhere along the way, without us even realising it, we had built not just a boutique but a place women genuinely loved.

The years have taught us what truly matters. We have learned to look past whatever is loud, trendy or cheap, and to notice what a woman actually reaches for instead. The jacket that wraps without overwhelming. The piece that feels like it was made with her in mind. The thing she puts on before a walk through town and never once thinks about for the rest of the day. Before anything earns a place in our boutique, we ask ourselves one simple question. Would we choose this for someone we love? If the answer is anything less than yes, it stays out.

That same care follows you long after you place an order. We are not a faceless company, and you are not a number to us. You are the reason we still do this. When you write to us, it is one of us writing back. When something is not right, we make it right. Your trust has always meant more to us than any sale.

We are so grateful you found your way here. Whether you are looking for one piece worth keeping or simply a place that feels warm and familiar — the way a good boutique on a cold Banff morning should — we hope you feel right at home with us.

With love,
Margaret & Claire 🤍